Who owns rap snacks

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Miller, Master P's son, is a limited partner in the company. The company even has Rap Snacks-branded vending machines that will be going out to the market soon, playing music videos by their various endorsers.

Lindsay says it's the years spent working with Meek Mill where he saw changes in the music industry that signaled the time was right to bring Rap Snacks back. As far as the business goes, Lindsay says each flavor is a partnership with the artist. Years ago they needed a lot of these big companies to pay them to do X, Y and Z, now they're becoming the brand where they can sell through all their social media followers and they don't really need those big companies anymore.

They can make a lot of money just promoting their own brand. When you're coming up make sure you focus on something that you really love to do. Do your research, be innovative and outwork everybody. My big break came two years ago, when we relaunched Rap Snacks, because social media had caught up with the Rap Snacks brand. The Migos' Rap Snacks jingle was the breaking point. Dealing with musicians is very different because you have to learn how to think like they think.

A lot of times they are in a more creative space when it comes to business. You have to learn how to meet them in the middle in order to build relationships and get the job done. When I strategize I try to focus on the present and the future of how I am looking to move my business forward.

A part of strategizing is out-of-the-box thinking. When Lindsay brainstorms flavor ideas, he works with rappers to craft a taste they enjoy. But even more rewarding, Lindsay is building a company that elevates how Black and brown faces are represented on product packaging.

I look at Cardi B and Migos. They are thriving. Rap Snacks seems to have an authentic and inspiring vision. Even better, they are leading by example and bringing everyone along for the ride — including the vegans. Lindsay shared that his company has partnered with the successful Black-owned plant-based restaurant, Slutty Vegan to produce vegan potato chips.

The packaging showcases Slutty Vegan owner Pinky Cole, who made the news when she paid off tuition balances for 30 Clark Atlanta University seniors. This is Black economic mobility and we love to see it. Lindsay's intentional partnerships with hip-hop artists and Black brands reinforce his mission. Its bigger than music and food. He has positioned himself as a business and community leader who has the resources to pour knowledge into the next generation.