Where is fenders american factory

We were brought in to kind of turn the reputation of Fender around, and to get it so it was making money again. It was starting to lose money, and at that point in time everybody hated Fender. We thought we knew how bad it was. We took for granted that they could make Stratocasters and Telecasters the way they used to make them, but we were wrong.

So many things had changed in the plant. S production of Fender guitars. The company name was changed to Fender Musical Instruments Corporation. However, the sale did not include many Fender patents, machinery and nor the Fullerton facility, which was sold separately. As a result, no U. S production was taking place. Only Japanese models appeared in the catalogue. At this point after the sale.

Fender Musical Instruments Corp. He and a small group of investors bought Fender from CBS in , whereupon he engineered the creation of the modern Fender corporation.

S production was shut down, Fender open their custom shop in Corona California. Famous clients wander through from time to time. A flashy visitors center lets fans see how the instruments evolved and how they can be customized. A typical Fender takes a month to complete. Usually made from North American alder or maple, each instrument involves hand shaping and smoothing processes, which Norvell said gives Fenders a unique feel. Yet, they also work well with delicate, cleaner playing.

Once, he wanted a green guitar that mimicked the color of a 7 Up can. Another time he wanted the same shade of blue as his Mercedes. To build replicas of famous guitars for limited-edition series, Norvell said, the company does forensic examinations involving laser scans, disassembly and caliper measurements.

The Stratocaster that Jimi Hendrix painted before his famous Monterey Pop Festival performance was difficult to duplicate because Hendrix set it on fire onstage. The few pieces that were left were scattered among collectors. Fender artisans pored over old photographs and archival film footage for their copy. Ronald D. White is a general assignment reporter for the Los Angeles Times whose work includes leadership profiles, innovations in manufacturing, retail and business trends.

Why economists got it wrong on U. Kellogg files lawsuit against its striking cereal workers. Ships bound for L. All Sections. Forging into the 21st century with an increased focus on digital innovation and artist relations, Fender returned to its Southern California roots in with its 24,square-foot headquarters in the heart of Hollywood. There, just moments from L. In addition to its flagship headquarters, Fender continues to coordinate administration, product, sales and export operations from its office in Scottsdale, Arizona and international satellite offices in England, France, Australia, Germany, Mexico, Sweden and Japan.

Representing the next era in Fender innovation, the company launched Fender Digital in , connecting players with a vast digital ecosystem of products designed to elevate their musical experience. Combining expert instruction with the latest technology and research, the platform has single-handedly revolutionized the experience of learning to play guitar, bass and ukulele. Led by Chief Executive Officer Andy Mooney, Fender continues to expand its line of guitars, basses, amps, accessories and digital experiences—from evolving its legacy models with new, player-friendly features to creating innovative new products and technologies the world has never seen before.

Versatile and lightweight, these amps use advanced modeling technology to deliver the most accurate emulation of classic Fender tube-driven tones. Skip to main content About Fender Musical Instruments. Transforming Music One Guitar at a Time. View Electric Guitar. View Electric Bass. Fender Musical Instruments.